be kind rewind movie posterNew Line

“The past belongs to us, and we can change it.”


Amateur film director Mike must find a way to save the local video store business after his magnetized friend Jerry erases every movie in the store. Using an outdated video camera and their own special effects, the two embark on an adventure to remake all the movies, from Ghostbusters to Driving Miss Daisy, turning the two town misfits into local celebrities.

I recall watching a preview for Be Kind, Rewind that was stuck at the beginning of another movie I rented. DVDs used to have this annoying thing where they made you watch the previews before getting to the main movie menu. The preview for this movie was on there, ad it did pique my interest. Though, what the preview showed made Be Kind, Rewind seem like a wacky comedy where Jack Black gets the super power of accidentally erasing videotapes. So, a few months later, I see this title at the Family Video store, and I decide to pick it up to check it out.

So, here we have another instance where the preview is rather misleading. It happens more often than not, especially when you mostly delve into independent type movies like I do. The distributing company needs to catch the eye of the potential customer, you know. Here, while Jack Black’s character of Jerry does get into a bit of a mishap where he’s temporarily a human electro-magnet, something that understandably doesn’t come in handy when you’re working at a VHS movie rental shop, that is just the catalyst for the main premise of the movie itself. Namely, the two friends banding together to try and replace the entire stock of VHS format movies in the store the only way they know how: by filming no-budget versions themselves, and passing them off as the “sweded version” of the otherwise better-known Hollywood flick. Somehow, this actually works, and the customers actually end up preferring the sweded versions over the originals. Of course, the big Hollywood suits catch wind of this chicanery, and they step in to stop what they’re doing, and now it’s one of those Little Guy Vs. The Big Corporate Jerks type of movie.

Really, as an indie quirky comedy flick, Be Kind, Rewind works pretty well. Of course, if you’re going into this expecting one of those low-brow type comedies that Jack Black’s been in previously, you might not get it at first, like I did initially. But, once you realize this movie was made by the guy who brought us Eternal Sunshine Of The Spotless Mind (another movie starring a comedian playing an unconventional role), things begin to click, and you can enjoy Be Kind, Rewind for what it is: A movie about imagination, heart, and creating something with what you have. Also, this is a movie with Sigourney Weaver. Mmmmm, Sigourney Weaver. Recommended.